Our aim is to look at both sides of fashion journalism.

One side is how to get journalists interested and how to contact them. What makes something worthy to be written about? How is it linked to PR and/or advertising?

On the other side, what are journalists looking for when you’re giving an interview? How truthful should you be? On the record or off the record? Can you trust journalist? What makes them write positively or negatively?

Fashion critics usually criticise clothes lines and brands or fashion events, such as fashion week. Fashion reporters, report on the latest trends in the fashion world and fashion writers are responsible for the write ups of fashion articles and columns in fashion magazines, websites and blogs.